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terça-feira, novembro 23, 2004

Apple's flock worships new store

Shop openings this side of the Atlantic traditionally consist of some feeble ribbon-cutting, a few pictures for the local newspaper, and maybe even a free goody bag for the first lucky customer to pass the threshold.

But in the world of Apple it was always going to be so much more.

Because judging by those queuing up for the opening of Europe's first Apple store in London on Saturday, their customers are not just buyers, they are believers.

They do not just prefer to use a Mac, they need the world to know how it has changed their life.

BBC

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