Futuríveis
terça-feira, novembro 23, 2004
But it is the ability to segment as well as track consumer response via text messages that points to the future importance of mobile phone technology
“Future growth of SMS in marketing won’t just be about generating incremental responses,” he says. “It will be driven by realisation of the value of integrating SMS response data into the brand owner’s business process.”
FT.com (requires subscription)
FT.com (requires subscription)
posted by CMT, 10:56 da manhã
