Tendências emergentes, factos e dados reveladores da evolução dos media, cultura, economia e sociedade. Impacto social, económico e cultural da tecnologia.

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quarta-feira, novembro 24, 2004

A telefonia móvel evolui para um negócio em que a marca capturou boa parte do potencial de diferenciação...

um exemplo de hoje:

Easy Group is just days away from clinching a deal with T-Mobile, Deutsche Telekom's mobile division, to launch a low-cost mobile arm in the UK in what would be entrepreneur Stelios Haji-Ioannou's first foray into mobile telephony.

TDC, the Danish telecoms operator, which signed a deal to use the Easy brand to market mobile services in August, had been shunned by most established mobile operators such as Orange and Vodafone, out of fears that a new Easy-branded mobile phone service could cannibalise their revenues.

FT.com (requires subscription)

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