Futuríveis
quarta-feira, novembro 24, 2004
A telefonia móvel evolui para um negócio em que a marca capturou boa parte do potencial de diferenciação...
um exemplo de hoje:
Easy Group is just days away from clinching a deal with T-Mobile, Deutsche Telekom's mobile division, to launch a low-cost mobile arm in the UK in what would be entrepreneur Stelios Haji-Ioannou's first foray into mobile telephony.
TDC, the Danish telecoms operator, which signed a deal to use the Easy brand to market mobile services in August, had been shunned by most established mobile operators such as Orange and Vodafone, out of fears that a new Easy-branded mobile phone service could cannibalise their revenues.
FT.com (requires subscription)
Easy Group is just days away from clinching a deal with T-Mobile, Deutsche Telekom's mobile division, to launch a low-cost mobile arm in the UK in what would be entrepreneur Stelios Haji-Ioannou's first foray into mobile telephony.
TDC, the Danish telecoms operator, which signed a deal to use the Easy brand to market mobile services in August, had been shunned by most established mobile operators such as Orange and Vodafone, out of fears that a new Easy-branded mobile phone service could cannibalise their revenues.
FT.com (requires subscription)
posted by CMT, 10:19 da manhã
