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quarta-feira, dezembro 08, 2004

Amadorismo Profissionalizado - Uma Revolução ?

Rap infects all popular culture. The Jubilee campaign led to billions of dollars of developing world debt being written off. Linux is one of the biggest challengers to Microsoft. The Sims is one of the most popular computer games ever. These developments have one thing in common: they were all driven by Pro-Ams, innovative, committed and networked amateurs working to professional standards... According to many commentators, the 1990s were a decade in which large corporations were rampant, their control over society virtually unchallenged. Yet the rise of Pro-Ams suggests counter trends were at work as well.
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The Pro-Am Revolution is published by Demos on Tuesday 30 November. The report defines Pro-Ams as amateurs who pursue a hobby or pastime –which in many cases is an all-consuming passion – to a professional standard. Pro-Ams are involved in ‘serious leisure’, which requires specialist knowledge and a major time commitment.
As people live longer with active retirement years, or downshift mid-career to improve their quality of life, the authors predict that ‘serious leisure’ will become a growing part of our lives.
“Pro-Ams are a new social hybrid who force us to rethink they way we think about work and leisure time,” say the report’s authors, Charles Leadbeater and Paul Miller.
“Their activities blur the traditional definitions of professional and amateur. In recent years a variety of rather derogatory names have been used to describe real enthusiasts, including nerds, geeks and anoraks. We think a better term to cover all these kind of activities is Pro-Ams.”
The Pro-Am survey of 2189 adults conducted by MORI in June 2004 revealed a nation of committed enthusiasts. When presented with 20 popular categories of hobby or pastime, well over half of regular participants in most categories said they had ‘good skills’, and that rose beyond 75% for some activities.
Pro-Ams are more likely to be men than women; they tend to be well-educated people with annual household incomes over £30k. Pro-Ams are evenly split between part-time and full-time workers, but people who don’t work are far less likely to be Pro-Ams.
The report uses a working definition of Pro-Ams as people engaged in a regular activity, at which they say they have good skills. The survey suggests that as a percentage of the total adult population in Britain:
18% are Pro-Am gardeners
6% are Pro-Am photographers
2% are Pro-Am alternative therapists
Traditionally committed amateurs have made a significant contribution to society, from lifeboat men to army reservists to the Samaritans. However Pro-Ams are now making an impact in less traditional disciplines.
For instance, Pro-Am astronomers have made significant contributions to our knowledge of the universe. And Pro-Am software programmers who are part of the ‘open source’ movement are providing the only real challenge to Microsoft’s dominance of the personal computing market.
The authors conclude that government should invest in people’s hobbies as a way to build communities. The report makes a series of policy recommendations aimed at encouraging Pro-Am’s contribution to their communities and helping children develop Pro-Am activities at school.
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