Futuríveis
domingo, dezembro 19, 2004
Califòrnia na vanguarda da transparência na utilização de dados pessoais
...
California will have another new law on the books when the calendar flips to 2005, and once again, businesses inside and outside the state are clamoring that they may have to reorient their privacy and disclosure practices because of it. But is S.B. 27 -- which seeks to empower consumers to find out how their personal data has been sold or traded -- really all that big a deal?
Signed into law more than a year ago by former governor Gray Davis, S.B. 27 targets the practice of surreptitiously sharing customer information with a third party. As such, many companies doing business in California, regardless of where they are based geographically, will be affected by it.
Under the law, customers can request a listing of the data disclosed to third parties during the previous calendar year from companies. They must also attempt to tell consumers about this option, either by educating employees who have frequent contact with customers about these procedures or by displaying the information on their Web site or at all business locations in California.
Each customer inquiry doesn't require a personalized response; rather, companies can send a standardized list of third parties who received personal data and the type of data that was shared. In most instances, the company must respond within 30 days.
S.B. 27 does include a handful of exemptions. It does not apply to businesses with fewer than 20 employees, some nonprofit and religious groups and some financial institutions.
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1to1.com
California will have another new law on the books when the calendar flips to 2005, and once again, businesses inside and outside the state are clamoring that they may have to reorient their privacy and disclosure practices because of it. But is S.B. 27 -- which seeks to empower consumers to find out how their personal data has been sold or traded -- really all that big a deal?
Signed into law more than a year ago by former governor Gray Davis, S.B. 27 targets the practice of surreptitiously sharing customer information with a third party. As such, many companies doing business in California, regardless of where they are based geographically, will be affected by it.
Under the law, customers can request a listing of the data disclosed to third parties during the previous calendar year from companies. They must also attempt to tell consumers about this option, either by educating employees who have frequent contact with customers about these procedures or by displaying the information on their Web site or at all business locations in California.
Each customer inquiry doesn't require a personalized response; rather, companies can send a standardized list of third parties who received personal data and the type of data that was shared. In most instances, the company must respond within 30 days.
S.B. 27 does include a handful of exemptions. It does not apply to businesses with fewer than 20 employees, some nonprofit and religious groups and some financial institutions.
...
1to1.com
posted by CMT, 5:34 da tarde
