Futuríveis
segunda-feira, dezembro 06, 2004
Metasearch ameaça modelos de negócio de turismo na Net
Cendant, the world's largest travel group, on Monday sounded a negative note on new “metasearch” internet search engines, which have been hailed by internet giants Yahoo and AOL as the next evolutionary step for online travel.
Sam Katz, chief executive of Cendant's travel division, said there were “a lot of negatives” to metasearch engines, which search online travel agents as well as the websites of hotels and airlines. “It's a proposition that has not been thought through,” he said.
The emergence of metasearch is the latest technological development in the travel industry, which has already been reshaped by the internet and online booking.
Cendant recently bought Orbitz, the second-largest online travel company in the US, for $1.25bn. Mr Katz said the company had taken steps to prevent unauthorised searching of its sites by metasearch companies. Cendant's brands also include Budget car rental.
Metasearch companies such as SideStep and Mobissimo aim to create a one-stop shop for prospective travellers by trawling the internet to find results from online agencies as well as “supplier” websites owned by hotels, airlines and car rental companies.
But the technology has divided the industry, because some suppliers and online travel shops object to having their content searched by a third party.
Metasearch engines aim to attract consumers who show little loyalty to particular sites. The average consumer checks about three websites before making a purchase.
...
FT.com
Sam Katz, chief executive of Cendant's travel division, said there were “a lot of negatives” to metasearch engines, which search online travel agents as well as the websites of hotels and airlines. “It's a proposition that has not been thought through,” he said.
The emergence of metasearch is the latest technological development in the travel industry, which has already been reshaped by the internet and online booking.
Cendant recently bought Orbitz, the second-largest online travel company in the US, for $1.25bn. Mr Katz said the company had taken steps to prevent unauthorised searching of its sites by metasearch companies. Cendant's brands also include Budget car rental.
Metasearch companies such as SideStep and Mobissimo aim to create a one-stop shop for prospective travellers by trawling the internet to find results from online agencies as well as “supplier” websites owned by hotels, airlines and car rental companies.
But the technology has divided the industry, because some suppliers and online travel shops object to having their content searched by a third party.
Metasearch engines aim to attract consumers who show little loyalty to particular sites. The average consumer checks about three websites before making a purchase.
...
FT.com
posted by CMT, 10:23 da tarde
