Futuríveis
segunda-feira, dezembro 13, 2004
Pessoas com telemóveis reagem antecipando ameaça do telemarketing
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The e-mails, often forwarded by friends, vary in wording, but the underlying message is always ominous: Soon, all cell phone numbers will be made public to telemarketing firms. That means, according to one version, that "your cell phone may start ringing off the hook with telemarketers" and your precious, limited cell phone minutes will be eaten up with calls you don't want.
It's not clear where the e-mails originated, but industry and government officials say they are an urban myth; they are not true. There is no list of cell phone numbers being turned over to telemarketers, and telemarketers are barred from calling cell phone numbers.
Even so, in the past two weeks, more than 3 million numbers have been added to the government's national do-not-call list, and government officials suspect that the unexpected increase is due to the e-mails that are being passed around like a national game of telephone tag.
...
Telemarketing officials say companies review their lists twice a month to eliminate any cell phone numbers, as FCC rules require. Even without such a rule, "we don't want to call people's cell phones," said Tim Searcy, head of the American Teleservices Association, which represents call centers. "We know it eats up their minutes, annoys them, and the likelihood of them buying anything is very low. It would be a waste of our time."
Yet the mere prospect was enough to get people to add their cell number to the national registry -- as well as pass along the e-mail. Mallory Walker, head of the real estate lending firm Walker & Dunlop in Bethesda, signed up immediately after he received the disconcerting e-mail this week. Then, he forwarded the message to more than 100 other people, friends and employees. "I can't tell you how many people called me and thanked me," he said.
Some of the e-mails say that consumers have to sign up by Dec. 15 or forever lose the opportunity. That's wrong, said the FTC's Greisman. "There is no deadline; there never has been a deadline to register."
If consumers are concerned, Greisman said they may register their cell phone numbers, either by signing up on the Internet, at www.donotcall.gov, or by calling 888-382-1222. Consumers signing up by phone need to call from the phone they want to add to the list.
Washington Post
The e-mails, often forwarded by friends, vary in wording, but the underlying message is always ominous: Soon, all cell phone numbers will be made public to telemarketing firms. That means, according to one version, that "your cell phone may start ringing off the hook with telemarketers" and your precious, limited cell phone minutes will be eaten up with calls you don't want.
It's not clear where the e-mails originated, but industry and government officials say they are an urban myth; they are not true. There is no list of cell phone numbers being turned over to telemarketers, and telemarketers are barred from calling cell phone numbers.
Even so, in the past two weeks, more than 3 million numbers have been added to the government's national do-not-call list, and government officials suspect that the unexpected increase is due to the e-mails that are being passed around like a national game of telephone tag.
...
Telemarketing officials say companies review their lists twice a month to eliminate any cell phone numbers, as FCC rules require. Even without such a rule, "we don't want to call people's cell phones," said Tim Searcy, head of the American Teleservices Association, which represents call centers. "We know it eats up their minutes, annoys them, and the likelihood of them buying anything is very low. It would be a waste of our time."
Yet the mere prospect was enough to get people to add their cell number to the national registry -- as well as pass along the e-mail. Mallory Walker, head of the real estate lending firm Walker & Dunlop in Bethesda, signed up immediately after he received the disconcerting e-mail this week. Then, he forwarded the message to more than 100 other people, friends and employees. "I can't tell you how many people called me and thanked me," he said.
Some of the e-mails say that consumers have to sign up by Dec. 15 or forever lose the opportunity. That's wrong, said the FTC's Greisman. "There is no deadline; there never has been a deadline to register."
If consumers are concerned, Greisman said they may register their cell phone numbers, either by signing up on the Internet, at www.donotcall.gov, or by calling 888-382-1222. Consumers signing up by phone need to call from the phone they want to add to the list.
Washington Post
posted by CMT, 1:03 da manhã
