Futuríveis
segunda-feira, dezembro 06, 2004
Telemóveis como forma de expressão individual
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This announcement was brought to my attention via email from Norway-based Rich Ling, one of the earliest social scientists to follow the adoption of the mobile phone. When I asked Ling what he thought the DVF Mobile meant, he referred to Georg Simmel, who observed the psychosocial aspects of fashion at the beginning of the 20th century: "Following from Simmel," Ling replied, "fashion consists of two types of tension. The first is the tension between individual and group identity. The second is the tension between the avant-garde and the dowdy. With the first of these, individuals are involved in trying to develop their own special ways of being or façades while at the same time also using their display of clothes, language and other artifacts (including the mobile telephone) as a sign of membership in a group. With the second of these, the individuals are, in effect, trying to surf on the edge of a dynamic change in society. If they are too far ahead, then they are discordant. If they are too far behind they are an echo of that which has come and gone. The ownership and use of the mobile phone (as an object of consumption) allows one to show their competence as a 'correct' (or perhaps not so correct) consumer of up-to-date technology. In addition, the device is a networking tool that in itself helps to develop and maintain group interaction. Further, the way we use it, the way that we display it and the way that we place it in our presentation of self provide others a sense of our fashionability."
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The Feature
Howard Rheingold
This announcement was brought to my attention via email from Norway-based Rich Ling, one of the earliest social scientists to follow the adoption of the mobile phone. When I asked Ling what he thought the DVF Mobile meant, he referred to Georg Simmel, who observed the psychosocial aspects of fashion at the beginning of the 20th century: "Following from Simmel," Ling replied, "fashion consists of two types of tension. The first is the tension between individual and group identity. The second is the tension between the avant-garde and the dowdy. With the first of these, individuals are involved in trying to develop their own special ways of being or façades while at the same time also using their display of clothes, language and other artifacts (including the mobile telephone) as a sign of membership in a group. With the second of these, the individuals are, in effect, trying to surf on the edge of a dynamic change in society. If they are too far ahead, then they are discordant. If they are too far behind they are an echo of that which has come and gone. The ownership and use of the mobile phone (as an object of consumption) allows one to show their competence as a 'correct' (or perhaps not so correct) consumer of up-to-date technology. In addition, the device is a networking tool that in itself helps to develop and maintain group interaction. Further, the way we use it, the way that we display it and the way that we place it in our presentation of self provide others a sense of our fashionability."
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The Feature
Howard Rheingold
posted by CMT, 4:47 da tarde
