Futuríveis
quarta-feira, dezembro 01, 2004
This Year's Hot Toys Take 'Interactive' to a New Level
...
So much for toys that will pull your children away from the television. This holiday the hottest new products for kids, from cuddly dolls to trivia games, have one thing in common: They all interact with the tube, whether by means of sensors (the Batwave Batmobile) or radio-wave technology (that would be Serafina) or the regular old TV remote control.
With this year's toys, kids can essentially crawl inside their favorite series, cueing up video clips, propelling the plot forward and answering questions posed by characters.
Tying toys to the TV is by no means new -- for years, a walk down the toy aisle has felt like a romp through the Saturday morning cartoons. What's different this year is the type of interaction.
Toymakers and television show producers say they want kids to begin playing with TV shows -- or at least their content, sometimes transferred onto a DVD -- rather than just watch them passively and then play with their spinoff toys afterward
...
Washington Post
So much for toys that will pull your children away from the television. This holiday the hottest new products for kids, from cuddly dolls to trivia games, have one thing in common: They all interact with the tube, whether by means of sensors (the Batwave Batmobile) or radio-wave technology (that would be Serafina) or the regular old TV remote control.
With this year's toys, kids can essentially crawl inside their favorite series, cueing up video clips, propelling the plot forward and answering questions posed by characters.
Tying toys to the TV is by no means new -- for years, a walk down the toy aisle has felt like a romp through the Saturday morning cartoons. What's different this year is the type of interaction.
Toymakers and television show producers say they want kids to begin playing with TV shows -- or at least their content, sometimes transferred onto a DVD -- rather than just watch them passively and then play with their spinoff toys afterward
...
Washington Post
posted by CMT, 11:38 da tarde
