Futuríveis
sexta-feira, janeiro 21, 2005
Like It or Not, Blogs Have Legs
Engraçado o reencontro aqui com o tom do "optimismo tecnológico" da segunda metade dos anos 90
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But in fact the blogosphere has evolved into a sphere of memes and ideas that are constantly shaped by the millions of web users who write, read and comment on blogs. In a sense, it operates in a similar fashion to open-source code, where a loose confederation of programmers tinkers with software, adding to it and sharing contributions with anyone who is interested.
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With blogs, however, anybody with an internet connection can engage anybody else. Concepts are presented, attacked, sliced, diced, added to and subtracted from, mangled, massaged and molded until what is left is an amalgam of the finest we as an online society have to offer. For the digitally well-endowed, it's akin to free-market capitalism, with information as its currency. And not only do we all get to watch, we can join in.
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In his essay, Anderson celebrated the breakdown of the old world economic order, to be replaced (potentially) by a new era of "open distribution" for any video content. "This, like the smashing of distribution bottlenecks everywhere," he argues, "could shift consumer taste from hits to niches, creating a Long Tail of demand." In other words, consumers would have access to any type of content they desired. Nothing would ever be out of print, because there would always be a market for it, no matter how small. Instead of Hollywood and the record industry deciding what we can buy, and neglecting to sell anything that doesn't generate high enough returns, we the consumers would. If the Long Tail were to have a slogan, it might be democracy, disintermediation and corporate decay.
So you see, we could fast be approaching an era of complete customization. Ultimately, Anderson defined the Long Tail as "content that is not available through traditional distribution channels but could nevertheless find an audience." In other words, "niche content." How would we get it? Over the internet, of course.
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Wired News
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But in fact the blogosphere has evolved into a sphere of memes and ideas that are constantly shaped by the millions of web users who write, read and comment on blogs. In a sense, it operates in a similar fashion to open-source code, where a loose confederation of programmers tinkers with software, adding to it and sharing contributions with anyone who is interested.
...
With blogs, however, anybody with an internet connection can engage anybody else. Concepts are presented, attacked, sliced, diced, added to and subtracted from, mangled, massaged and molded until what is left is an amalgam of the finest we as an online society have to offer. For the digitally well-endowed, it's akin to free-market capitalism, with information as its currency. And not only do we all get to watch, we can join in.
...
In his essay, Anderson celebrated the breakdown of the old world economic order, to be replaced (potentially) by a new era of "open distribution" for any video content. "This, like the smashing of distribution bottlenecks everywhere," he argues, "could shift consumer taste from hits to niches, creating a Long Tail of demand." In other words, consumers would have access to any type of content they desired. Nothing would ever be out of print, because there would always be a market for it, no matter how small. Instead of Hollywood and the record industry deciding what we can buy, and neglecting to sell anything that doesn't generate high enough returns, we the consumers would. If the Long Tail were to have a slogan, it might be democracy, disintermediation and corporate decay.
So you see, we could fast be approaching an era of complete customization. Ultimately, Anderson defined the Long Tail as "content that is not available through traditional distribution channels but could nevertheless find an audience." In other words, "niche content." How would we get it? Over the internet, of course.
...
Wired News
posted by CMT, 2:21 da tarde
