Futuríveis
sexta-feira, janeiro 28, 2005
Potencial subversivo do RSS
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RSS - which stands for "really simple syndication" - is a standard format that anyone publishing information on the web can use to make their data available. Information formatted in this way is called a "feed".
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For online publishers, this is already becoming of more than academic interest. The Pew Internet and American Life Project, which monitors internet behaviour, estimated this month that 6m Americans now receive information through RSS aggregators. The effects could be far-reaching.
RSS is "doing what the internet does - it eliminates the middleman," says Larry Kramer, founder of MarketWatch, an online financial news service that was acquired this month by Dow Jones. In other words, when the guts of a company's website have been laid bare by RSS, there is no longer any need to navigate around the site to find information.
Starting from an RSS aggregator, "people click through to stories, but maybe they don't go to [home pages] as much as they did," says Shelby Bonnie, head of CNET Networks, which runs a family of technology information sites.
One result of aggregating information from multiple sources in one place is that only the truly original will draw the readers' attention, Mr Bonnie adds. "You could say this is a technology that commoditises content," he says.
While the most immediate effects will be seen in the online media business, some companies are already starting to use R SS aggregators to monitor references to their products on influential blog sites, says Mr Gillmor. "It's a brand management tool of some power," he adds.
Combined with other technologies, it could have a much broader impact on how people filter information from the web.
...
FT.com
RSS - which stands for "really simple syndication" - is a standard format that anyone publishing information on the web can use to make their data available. Information formatted in this way is called a "feed".
...
For online publishers, this is already becoming of more than academic interest. The Pew Internet and American Life Project, which monitors internet behaviour, estimated this month that 6m Americans now receive information through RSS aggregators. The effects could be far-reaching.
RSS is "doing what the internet does - it eliminates the middleman," says Larry Kramer, founder of MarketWatch, an online financial news service that was acquired this month by Dow Jones. In other words, when the guts of a company's website have been laid bare by RSS, there is no longer any need to navigate around the site to find information.
Starting from an RSS aggregator, "people click through to stories, but maybe they don't go to [home pages] as much as they did," says Shelby Bonnie, head of CNET Networks, which runs a family of technology information sites.
One result of aggregating information from multiple sources in one place is that only the truly original will draw the readers' attention, Mr Bonnie adds. "You could say this is a technology that commoditises content," he says.
While the most immediate effects will be seen in the online media business, some companies are already starting to use R SS aggregators to monitor references to their products on influential blog sites, says Mr Gillmor. "It's a brand management tool of some power," he adds.
Combined with other technologies, it could have a much broader impact on how people filter information from the web.
...
FT.com
posted by CMT, 2:13 da tarde
