Futuríveis
sexta-feira, fevereiro 11, 2005
PONDERING THE NEXT BIG INTERACTIVE MARKETING THING
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Blogs, social networking sites and handheld communications devices of all types are rapidly being adopted by major marketers, according to many who are gathered here for the four-day iMedia Summit.
iMedia attendees, who now consider the Internet to be a 'traditonal' interactive marketing venue, are struggling to identify emerging interactive venues that will matter in the near future.
Almost all of those here now consider the Internet a "traditional" interactive marketing medium and much of the debate in conference rooms and corridors is about what new nontraditional interactive channels will be the next big thing.
AD AGE
Blogs, social networking sites and handheld communications devices of all types are rapidly being adopted by major marketers, according to many who are gathered here for the four-day iMedia Summit.
iMedia attendees, who now consider the Internet to be a 'traditonal' interactive marketing venue, are struggling to identify emerging interactive venues that will matter in the near future.
Almost all of those here now consider the Internet a "traditional" interactive marketing medium and much of the debate in conference rooms and corridors is about what new nontraditional interactive channels will be the next big thing.
AD AGE
posted by CMT, 1:12 da manhã