Tendências emergentes, factos e dados reveladores da evolução dos media, cultura, economia e sociedade. Impacto social, económico e cultural da tecnologia.

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sexta-feira, fevereiro 11, 2005

PONDERING THE NEXT BIG INTERACTIVE MARKETING THING

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Blogs, social networking sites and handheld communications devices of all types are rapidly being adopted by major marketers, according to many who are gathered here for the four-day iMedia Summit.

iMedia attendees, who now consider the Internet to be a 'traditonal' interactive marketing venue, are struggling to identify emerging interactive venues that will matter in the near future.

Almost all of those here now consider the Internet a "traditional" interactive marketing medium and much of the debate in conference rooms and corridors is about what new nontraditional interactive channels will be the next big thing.

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