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segunda-feira, fevereiro 21, 2005

Radiodifusão Pessoal

Since August, when Adam Curry, a former MTV video jockey, and David Winer, an early Web log writer, developed the podcasting technology, 3,075 podcasts have sprung up around the world, according to a Web site, Ipodder.org, that offers downloads of podcasting software.

From "Say Yum," a California couple's musings about food and music, to "Lifespring," a Christian show whose creator said he had a vision to podcast, to "Dutch Cheese and American Pie," by a Dutch citizen planning to move to the United States, these shows cover a broad variety of topics.

Podcasts are a little like reality television, a little like "Wayne's World," and are often likened to TiVo, which allows television watchers to download only the programs they want to watch and to skip advertising, for radio or blogs but spoken.

And as bloggers have influenced journalism, podcasters have the potential to transform radio. Already many radio stations, including National Public Radio and Air America, the liberal-oriented radio network, have put shows into a podcast format. And companies are seeing the possibilities for advertising; Heineken, for example, has produced a music podcast.

Inevitably, politicians are taking note, too. Donnie Fowler Jr. put out "FireWire Chats" by podcast in his bid to become chairman of the Democratic National Committee, saying Democrats had to embrace new technology if they wanted to reach a grass-roots audience.

Still, most podcasts are made by people like the two Brads, who record from basements, bedrooms or bathrooms, and devote their shows to personal passions.

The New York Times > Technology > Tired of TiVo? Beyond Blogs? Podcasts Are Here


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