Futuríveis
terça-feira, março 29, 2005
Porn on mobiles rings up $400m
...
"In 2010 we estimate that expenditure on mobile adult content will represent just five per cent of total end-user spend on mobile content services," said analyst Nitesh Patel.
"We expect services that are built around sports, music and media to perform better, because they appeal to a wider audience of users," he added. In addition, there is value in offering news bulletins or a recently scored goal on a mobile screen.
Still, the $5bn in porn revenues by 2010 is $4bn more than Strategy Analytics had forecast until recently. It has upgraded its estimates, because adult entertainment businesses are aggressively building services, and customers are buying.
Playboy and rival Private Media Group have geared up their offerings, and many mobile phone makers are busy implementing strategies to make sure no subscribers aged under 18 years will be able to access X-rated services.
In addition, one in every two phones sold in 2005 had bright colour screens, which will rise to four out of five by 2010.
In the meantime, anecdotal evidence from countries that have a technological edge shows interest from consumers. South Korea's SK Telecom said in late 2003 that 23 per cent of the traffic over its higher-speed mobile network was adult content.
...
silicon.com
"In 2010 we estimate that expenditure on mobile adult content will represent just five per cent of total end-user spend on mobile content services," said analyst Nitesh Patel.
"We expect services that are built around sports, music and media to perform better, because they appeal to a wider audience of users," he added. In addition, there is value in offering news bulletins or a recently scored goal on a mobile screen.
Still, the $5bn in porn revenues by 2010 is $4bn more than Strategy Analytics had forecast until recently. It has upgraded its estimates, because adult entertainment businesses are aggressively building services, and customers are buying.
Playboy and rival Private Media Group have geared up their offerings, and many mobile phone makers are busy implementing strategies to make sure no subscribers aged under 18 years will be able to access X-rated services.
In addition, one in every two phones sold in 2005 had bright colour screens, which will rise to four out of five by 2010.
In the meantime, anecdotal evidence from countries that have a technological edge shows interest from consumers. South Korea's SK Telecom said in late 2003 that 23 per cent of the traffic over its higher-speed mobile network was adult content.
...
silicon.com
posted by CMT, 1:38 da manhã
