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quarta-feira, março 30, 2005

Video on demand has replaced Internet appliance and social networking as the buzzword concept among consumer start-ups

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Video on demand has replaced Internet appliance and social networking as the buzzword concept among consumer start-ups. Some, such as EZTakes, hope to deliver movies to the home over broadband networks that can be burned to DVDs. Others, such as ObjectCube, are already delivering adult content in this manner. The company is specializing in adult content largely because major studios remain skittish about Internet downloads.
History says some of these companies may make it, while many will perish.
Brightcove's plan is to create an entertainment distribution portal for artists such as Brian Taylor, a self-taught graphic artist in Scotland who created the Rustboy cartoon. Warren Miller, who directs ski movies that get shown in municipal auditoriums, also fits the profile of a Brightcove director. Allaire didn't say that Taylor or Miller would participate in the service, but he showed off their films during a demonstration of the technology at the conference.
Directors will sell their sell their movies on Brightcove's site, which will also leverage community input to determine what to host there. Consumers will likely be able to buy single films or subscriptions to the films from directors on the site and then watch them on a TV or PC.
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Is there a market for obscure content? While people differ in their opinions on that subject, Allaire asserts that at least there is a huge quantity of it. Brightcove, he acknowledges, will also have to patrol its site for movies of questionable taste and those that raise problematic legal issues. A home movie of someone chopping off a finger probably won't make it onto the site.
The emphasis on unknown artists is also a reflection of the difficulties involved in getting deals with studios and cable operators.
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CNET News.com

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