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segunda-feira, abril 04, 2005

Podcasts com rápida taxa de adopção

Twenty-nine percent of U.S. adults who own MP3 players like Apple Computer Inc.'s (Nasdaq:AAPL - news) iPod say they have downloaded podcast programs from the Internet, the Pew Internet and American Life Project found.
That means more than 6 million people are listening to a form of communication that emerged only last year, according to the nonprofit group.
Podcasters create radio-like programs of commentary, music or humor, which are saved in MP3 audio format and posted online. Listeners are automatically notified when a new podcast is available.



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