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segunda-feira, abril 04, 2005

Programação televisiva feita para a Internet está de volta ?

The giant Internet portal isn't talking about its plans for content. But analysts suggest a profound shift may be at work, with Yahoo using its enormous reach to force Hollywood studios, among other video creators, to produce programming with the Internet in mind.
Yahoo can offer up a worldwide audience of more than 300 million — a number that some analysts say could reach 1 billion by the end of the decade.
"Those are numbers that are sufficient to make the likes of Rupert Murdoch salivate and turn green with envy," said David Garrity, an Internet and media analyst with Caris & Co., referring to the man whose News Corp. owns the Fox network and other media outlets.

Yahoo! News


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