Futuríveis
segunda-feira, maio 23, 2005
Democracy can be saved - by following Ebay's example... to police the Press...
...
The current British solution is a characteristic fudge. The BBC regulates itself (at least for the time being). Ofcom regulates commercial broadcasters. The Press Complaints Commission tries to persuade the hooligans of the tabloid world to behave. And nobody outside these charmed circles really believes the system works.
So how might we do better? Last week, Geoff Mulgan, the Prime Minister's former policy supremo, provided an interesting answer: we should learn from Ebay. In an intriguing Demos pamphlet, which he co-authored with Tom Steinberg and Omar Salem, entitled Wide Open: Open Source Methods and their Future Potential (www.demos.co.uk/catalogue/wideopen/) he argues for an Open Commission for Accuracy in the Media (OCAM).
Its brief would be 'to promote accuracy across all mass media that are depended on by British citizens [not just BBC outputs]. One of its major tools would be a web-based open system listing journalists, publications, news channels and other websites which would keep track of formal complaints and rulings made by traditional adjudicators [like the Press Complaints Commission], complaints by members of the public who believe that a newspaper or broadcast report has been inaccurate, structures and tools to allow all parties involved in both types of complaint to submit evidence, to discuss and to escalate to adjudication panels'.
The inspiration behind this is the 'reputation' system pioneered by Ebay and later adopted by Amazon and other e-commerce operators. One of the biggest problems facing Ebay at the outset was that of building trust in an anonymous online environment. How could bidders have confidence that the seller would not just take their money and run? How could sellers be confident that a winning bidder would, in fact, pay for the item?
...
The Observer
The current British solution is a characteristic fudge. The BBC regulates itself (at least for the time being). Ofcom regulates commercial broadcasters. The Press Complaints Commission tries to persuade the hooligans of the tabloid world to behave. And nobody outside these charmed circles really believes the system works.
So how might we do better? Last week, Geoff Mulgan, the Prime Minister's former policy supremo, provided an interesting answer: we should learn from Ebay. In an intriguing Demos pamphlet, which he co-authored with Tom Steinberg and Omar Salem, entitled Wide Open: Open Source Methods and their Future Potential (www.demos.co.uk/catalogue/wideopen/) he argues for an Open Commission for Accuracy in the Media (OCAM).
Its brief would be 'to promote accuracy across all mass media that are depended on by British citizens [not just BBC outputs]. One of its major tools would be a web-based open system listing journalists, publications, news channels and other websites which would keep track of formal complaints and rulings made by traditional adjudicators [like the Press Complaints Commission], complaints by members of the public who believe that a newspaper or broadcast report has been inaccurate, structures and tools to allow all parties involved in both types of complaint to submit evidence, to discuss and to escalate to adjudication panels'.
The inspiration behind this is the 'reputation' system pioneered by Ebay and later adopted by Amazon and other e-commerce operators. One of the biggest problems facing Ebay at the outset was that of building trust in an anonymous online environment. How could bidders have confidence that the seller would not just take their money and run? How could sellers be confident that a winning bidder would, in fact, pay for the item?
...
The Observer
posted by CMT, 6:41 da tarde
