Tendências emergentes, factos e dados reveladores da evolução dos media, cultura, economia e sociedade. Impacto social, económico e cultural da tecnologia.

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quarta-feira, maio 04, 2005

The Pew Internet & American Life Project Director Lee Rainie

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Q.Broadband and video have been discussed a great deal so far this year. The same goes for privacy concerns. What notable trends have gone largely undiscussed?

A.Most of these things have been discussed to some degree, but I'd highlight a couple of things: the rise of hyper-local media and search, the growth of collaborative publishing and wikis, the advent of RSS, the rise of podcasting, the emergence of tagging and collaborative search.

I also have a feeling that the rise of public dismay at the tone and coarseness of the media environment captured by a recent survey by my colleagues at the Pew Research Center for The People & The Press represents something quite important.

And, although Internet users still send/receive e-mail more than any other single Internet activity, there is something afoot with instant messaging. For some adults and even more teens, IM is becoming a preferred online communications tool.
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Q.What are the greatest challenges in conducting research into online behavior and lifestyle?

A.It can be challenging at times to get a good measure of the true impact of the Internet on people's behavior and lifestyle. Here's an example: We recently tried to see if there were good data relating to "multi-tasking." The obvious research question is: Has the advent of computers and the Internet led to an increase in multi-tasking by people? We hunted and hunted and unfortunately there doesn't seem to be good pre-Internet data that would help us get a fix on the role of the Internet in this dimension of life.

Another challenge is trying to figure out when we should start looking at a subject. For instance, we were a couple of months late in trying to track Napster in 2000 and we were a year (or more) early in trying to get a fix on VOIP when we surveyed on it last year.

Q.What sort of reports do you envision for the months and years ahead?

A.We will continue our ongoing monitoring of online life to see how broadband adoption continues to evolve, how wireless applications affect user behavior, how blogs develop, what happens after the Supreme Court decides the Grokster case, and what new ills like spyware, malware, and adware do to people's trust in the online environment.

For us, one of the big ongoing stories is how people are changing their media consumption, changing the devices they use to access media, and how they are creating and sharing media with others.

We'll also be looking at some demographic groups more carefully. Research on teenagers is becoming an ever-more-important aspect of the Project's work. In addition, we recently became part of a larger "fact tank" called the Pew Research Center. One of the other initiatives here is the Pew Hispanic Center and we will be working with them to do research focused on Spanish-speaking Internet users.
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Questions for Lee Rainie

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