Futuríveis
terça-feira, maio 17, 2005
Technology 'baffles old and poor' - in the UK...
...
Third generation mobile technology, 3G, came off the worst in a report into people's understanding and take-up of technologies.
Seventy-six percent either do not know, are misinformed or cannot explain 3G.
Many have become confused and are bombarded with information which turns them off experimenting with technology.
People also feel they cannot take up the opportunities new technologies have to offer, even if they wanted to, because the prices are still too high, Ofcom's Independent Consumer Panel report found.
...
TECHNOLOGICAL AWARENESS
Broadband: 62% aware of/understand it
Digital TV: 70% aware of/understand it
Digital radio: 47% aware/understand
3G: 15% aware/understand
Source: Ofcom Independent Consumer Panel
...
Only one in five were interested in keeping up-to-date with technological developments, according to the research.
Partly, this is down to the kind of language that is used to explain technologies, what they can do for people, and how much they cost people. The older age groups feel particularly frustrated when it comes to understanding information they are given about technologies.
Older people are also especially irritated with devices and technologies that are fiddly to use, a problem shared with disabled people.
...
TECHNLOGY IN HOMES
Family in a digital home
93% households have access to a landline
79% have a mobile
58% have access to the net
57% have digital TV
Source: Ofcom Independent Consumer Panel
...
BBC NEWS
Third generation mobile technology, 3G, came off the worst in a report into people's understanding and take-up of technologies.
Seventy-six percent either do not know, are misinformed or cannot explain 3G.
Many have become confused and are bombarded with information which turns them off experimenting with technology.
People also feel they cannot take up the opportunities new technologies have to offer, even if they wanted to, because the prices are still too high, Ofcom's Independent Consumer Panel report found.
...
TECHNOLOGICAL AWARENESS
Broadband: 62% aware of/understand it
Digital TV: 70% aware of/understand it
Digital radio: 47% aware/understand
3G: 15% aware/understand
Source: Ofcom Independent Consumer Panel
...
Only one in five were interested in keeping up-to-date with technological developments, according to the research.
Partly, this is down to the kind of language that is used to explain technologies, what they can do for people, and how much they cost people. The older age groups feel particularly frustrated when it comes to understanding information they are given about technologies.
Older people are also especially irritated with devices and technologies that are fiddly to use, a problem shared with disabled people.
...
TECHNLOGY IN HOMES
Family in a digital home
93% households have access to a landline
79% have a mobile
58% have access to the net
57% have digital TV
Source: Ofcom Independent Consumer Panel
...
BBC NEWS
posted by CMT, 11:38 da tarde