Futuríveis
segunda-feira, maio 09, 2005
Why the World Is Flat
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The playing field is being leveled, says globalization guru Thomas Friedman - from Shanghai to Silicon Valley, from al Qaeda to Wal-Mart.
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One reason for Friedman's influence is that, in the mid-'90s, he staked out the territory at the intersection of technology, financial markets, and world trade, which the foreign policy establishment, still focused on cruise missiles and throw weights, had largely ignored. "This thing called globalization," he says, "can explain more things in more ways than anything else."
Friedman's 1999 book, The Lexus and the Olive Tree: Understanding Globalization, provided much of the intellectual framework for the debate. "The first big book on globalization that anybody actually read," as Friedman describes it, helped make him a fixture on the Davos-Allen Conference-Renaissance Weekend circuit. But it also made him a lightning rod. He's been accused of "rhetorical hyperventilation" and dismissed as an "apologist" for global capital. The columnist Molly Ivins even dubbed top-tier society's lack of concern for the downsides of globalization "the Tom Friedman Problem."
After 9/11, Friedman says, he paid less attention to globalization. He spent the next three years traveling to the Arab and Muslim world trying to get at the roots of the attack on the US. His columns on the subject earned him his third Pulitzer Prize. But Friedman realized that while he was writing about terrorism, he missed an even bigger story: Globalization had gone into overdrive. So in a three-month burst last year, he wrote The World Is Flat to explain his updated thinking on the subject.
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The 10 Great Levelers
1. Fall of the Berlin Wall
The events of November 9, 1989, tilted the worldwide balance of power toward democracies and free markets.
2. Netscape IPO
The August 9, 1995, offering sparked massive investment in fiber-optic cables.
3. Work flow software
The rise of apps from PayPal to VPNs enabled faster, closer coordination among far-flung employees.
4. Open-sourcing
Self-organizing communities, à la Linux, launched a collaborative revolution.
5. Outsourcing
Migrating business functions to India saved money and a third world economy.
6. Offshoring
Contract manufacturing elevated China to economic prominence.
7. Supply-chaining
Robust networks of suppliers, retailers, and customers increased business efficiency. See Wal-Mart.
8. Insourcing
Logistics giants took control of customer supply chains, helping mom-and-pop shops go global. See UPS and FedEx.
9. In-forming
Power searching allowed everyone to use the Internet as a "personal supply chain of knowledge." See Google.
10. Wireless
Like "steroids," wireless technologies pumped up collaboration, making it mobile and personal.
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Wired 13.05: Why the World Is Flat
The playing field is being leveled, says globalization guru Thomas Friedman - from Shanghai to Silicon Valley, from al Qaeda to Wal-Mart.
...
One reason for Friedman's influence is that, in the mid-'90s, he staked out the territory at the intersection of technology, financial markets, and world trade, which the foreign policy establishment, still focused on cruise missiles and throw weights, had largely ignored. "This thing called globalization," he says, "can explain more things in more ways than anything else."
Friedman's 1999 book, The Lexus and the Olive Tree: Understanding Globalization, provided much of the intellectual framework for the debate. "The first big book on globalization that anybody actually read," as Friedman describes it, helped make him a fixture on the Davos-Allen Conference-Renaissance Weekend circuit. But it also made him a lightning rod. He's been accused of "rhetorical hyperventilation" and dismissed as an "apologist" for global capital. The columnist Molly Ivins even dubbed top-tier society's lack of concern for the downsides of globalization "the Tom Friedman Problem."
After 9/11, Friedman says, he paid less attention to globalization. He spent the next three years traveling to the Arab and Muslim world trying to get at the roots of the attack on the US. His columns on the subject earned him his third Pulitzer Prize. But Friedman realized that while he was writing about terrorism, he missed an even bigger story: Globalization had gone into overdrive. So in a three-month burst last year, he wrote The World Is Flat to explain his updated thinking on the subject.
...
The 10 Great Levelers
1. Fall of the Berlin Wall
The events of November 9, 1989, tilted the worldwide balance of power toward democracies and free markets.
2. Netscape IPO
The August 9, 1995, offering sparked massive investment in fiber-optic cables.
3. Work flow software
The rise of apps from PayPal to VPNs enabled faster, closer coordination among far-flung employees.
4. Open-sourcing
Self-organizing communities, à la Linux, launched a collaborative revolution.
5. Outsourcing
Migrating business functions to India saved money and a third world economy.
6. Offshoring
Contract manufacturing elevated China to economic prominence.
7. Supply-chaining
Robust networks of suppliers, retailers, and customers increased business efficiency. See Wal-Mart.
8. Insourcing
Logistics giants took control of customer supply chains, helping mom-and-pop shops go global. See UPS and FedEx.
9. In-forming
Power searching allowed everyone to use the Internet as a "personal supply chain of knowledge." See Google.
10. Wireless
Like "steroids," wireless technologies pumped up collaboration, making it mobile and personal.
...
Wired 13.05: Why the World Is Flat
posted by CMT, 9:32 da manhã
