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segunda-feira, junho 27, 2005
Consumers Taking Steps To Be More Cautious Online
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Due to the recent swarm of newsmaking dat-security breaches, more than 40 percent of online users are altering their online channel behavior by making fewer online purchases, according to the latest Consumer Internet Barometer survey by The Conference Board.
"Consumers have taken steps to be more cautious, which is a good thing," said Lynn Franco, director of The Conference Board's Consumer Research Center. "The downside is the negative impact to online retailers that may slow the growth of e-commerce."
Minimizing Online Purchasing
More than half of the online consumers surveyed said they have grown more concerned for their security during the past year. As a result, many have changed the way they use the Internet. Consumers are most wary of online financial transactions, followed by making online purchases.
Nearly 70 percent of online users have installed additional security software on their PCs, the survey found.
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CRM Daily: NewsFactor Network - Customer Data - Consumers Taking Steps To Be More Cautious Online
Due to the recent swarm of newsmaking dat-security breaches, more than 40 percent of online users are altering their online channel behavior by making fewer online purchases, according to the latest Consumer Internet Barometer survey by The Conference Board.
"Consumers have taken steps to be more cautious, which is a good thing," said Lynn Franco, director of The Conference Board's Consumer Research Center. "The downside is the negative impact to online retailers that may slow the growth of e-commerce."
Minimizing Online Purchasing
More than half of the online consumers surveyed said they have grown more concerned for their security during the past year. As a result, many have changed the way they use the Internet. Consumers are most wary of online financial transactions, followed by making online purchases.
Nearly 70 percent of online users have installed additional security software on their PCs, the survey found.
...
CRM Daily: NewsFactor Network - Customer Data - Consumers Taking Steps To Be More Cautious Online
posted by CMT, 7:38 da tarde
