Futuríveis
segunda-feira, setembro 12, 2005
AIRWORLD
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Airworld is the name we have given to the invisible country that begins on the other side of the x-ray machines and extends in all directions beyond the concourses as the air corridors through which our airplanes fly. Among other things, this closed system of terminals and shuttling aircraft is its own vast media and retail ecosystem. Taken as a whole, it is one of the largest coherent stand-alone marketing venues on earth.
Airworld is a nation populated by nearly 100 million travelers in the U.S. alone, and passenger traffic -- even after 9/11 -- is expected to double in 15 years. The airports at the center of Airworld are the hubs of our economy, circulating the people and consumer goods that can’t be reduced to digital bits. They already generate tens of billions of revenues on their own, more than half of which has nothing to do with aviation. They’ve also evolved into giant hubs for the consumption of media -- billboards, magazines, duty-free and CNN Airport news -- key to the continued success of advertising and media giants like Clear Channel, JC Decaux and Time Warner.
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A MARKETING REPORTER'S JOURNEY INTO AIRWORLD
Airworld is the name we have given to the invisible country that begins on the other side of the x-ray machines and extends in all directions beyond the concourses as the air corridors through which our airplanes fly. Among other things, this closed system of terminals and shuttling aircraft is its own vast media and retail ecosystem. Taken as a whole, it is one of the largest coherent stand-alone marketing venues on earth.
Airworld is a nation populated by nearly 100 million travelers in the U.S. alone, and passenger traffic -- even after 9/11 -- is expected to double in 15 years. The airports at the center of Airworld are the hubs of our economy, circulating the people and consumer goods that can’t be reduced to digital bits. They already generate tens of billions of revenues on their own, more than half of which has nothing to do with aviation. They’ve also evolved into giant hubs for the consumption of media -- billboards, magazines, duty-free and CNN Airport news -- key to the continued success of advertising and media giants like Clear Channel, JC Decaux and Time Warner.
...
A MARKETING REPORTER'S JOURNEY INTO AIRWORLD
posted by CMT, 10:19 da tarde
