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sexta-feira, novembro 11, 2005

“next sea change”

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In an introduction to Mr Ozzie’s memo, Mr Gates said the “next sea change” was upon the company and “the coming services wave will be very disruptive.” He predicted Mr Ozzie's memo would be as critical as “The Internet Tidal Wave” one that he himself wrote 10 years ago when he belatedly issued a rallying cry to embrace the internet or risk drowning in its backwash.

The Ozzie memo outlines a similar challenge saying the growth of broadband, wireless networking and a new business model around advertising-supported Web services and software “has the potential to fundamentally impact how we and other developers build, deliver and monetise innovations.”

Mr Ozzie said Microsoft “must respond quickly and decisively.” “It's clear that if we fail to do so, our business as we know it is at risk,” he said.
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FT.com / Home UK - Lex: Microsoft

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