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quinta-feira, novembro 03, 2005

When the next disruptive communications technology - the next web - is thought up, the lawyers and the logic of control will be much more evident

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World Wide Web imageThe web is having a birthday. This month, we will have the 15th anniversary of the creation of the first web page. It is the birthday of Tim Berners-Lee’s amazing idea that there could be a worldwide web, linked not by spider silk but by hypertext links and transfer protocols and uniform resource locators.

How should we celebrate? We are too close to the web to understand it. And those who lost money in the dotcom boom greet any celebration of the web the way a person with a hangover greets a mention of the drink of which they overindulged. The knowledge of shameful excess produces a renunciant puritanism. No more tequila or web romanticism for me!

That is a shame, because there are three things that we need to understand about the web. First, it is more amazing than we think. Second, the conjunction of technologies that made the web successful was extremely unlikely. Third, we probably would not create it, or any technology like it, today. In fact, we would be more likely to cripple it, or declare it illegal.
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The web developed because we went in the opposite direction – towards openness and lack of centralised control. Unless you believe that some invisible hand of technological inevitability is pushing us towards openness – I am a sceptic – we have a remarkable historical conjunction of technologies.

Why might we not create the web today? The web became hugely popular too quickly to control. The lawyers and policymakers and copyright holders were not there at the time of its conception. What would they have said, had they been? What would a web designed by the World Intellectual Property Organisation or the Disney Corporation have looked like? It would have looked more like pay-television, or Minitel, the French computer network. Beforehand, the logic of control always makes sense. “Allow anyone to connect to the network? Anyone to decide what content to put up? That is a recipe for piracy and pornography.”

And of course it is. But it is also much, much more. The lawyers have learnt their lesson now. The regulation of technological development proceeds apace. When the next disruptive communications technology – the next worldwide web – is thought up, the lawyers and the logic of control will be much more evident. That is not a happy thought.
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FT.com / Comment & analysis / Comment - Web’s never-to-be-repeated revolution

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