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sexta-feira, dezembro 02, 2005
The average European internet user now spends over ten hours a week online, a 17 per cent increase when compared to 2004
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According to research announced today by the European Interactive Advertising Association (EIAA), the average European internet user now spends over ten hours a week online, a 17 per cent increase when compared to 2004, 56 per cent when compared to the figures from 2003.
24 per cent of those questioned spend more than 16 hours a week using the internet, while 69 per cent are online for more than five days each week.
With over 7,000 people across Europe interviewed, the EIAA Study is one of the largest surveys that looks into how people allocate their time across media. While total media consumption has increased across the board, time spent using the internet is growing at a faster rate than other media. In the same period that online saw a 17 per cent increase, TV use increased by just 6 per cent, radio by 14 per cent and newspapers by 13 per cent, while magazines saw a 7 per cent decrease.
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Digital Media Europe: News - Europeans spend over 10hrs a week online, French top the list
According to research announced today by the European Interactive Advertising Association (EIAA), the average European internet user now spends over ten hours a week online, a 17 per cent increase when compared to 2004, 56 per cent when compared to the figures from 2003.
24 per cent of those questioned spend more than 16 hours a week using the internet, while 69 per cent are online for more than five days each week.
With over 7,000 people across Europe interviewed, the EIAA Study is one of the largest surveys that looks into how people allocate their time across media. While total media consumption has increased across the board, time spent using the internet is growing at a faster rate than other media. In the same period that online saw a 17 per cent increase, TV use increased by just 6 per cent, radio by 14 per cent and newspapers by 13 per cent, while magazines saw a 7 per cent decrease.
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Digital Media Europe: News - Europeans spend over 10hrs a week online, French top the list
posted by CMT, 12:53 da manhã
