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sexta-feira, dezembro 02, 2005
The European music industry is facing a demographic time bomb that could impact future revenues
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The European music industry is facing a demographic time bomb that could impact future revenues, according to a report from market analysis firm Jupiter Research. The report reveals that European consumers who download music from illegal file sharing networks currently outnumber those downloading from legal services such as Apple's iTunes Music Store by a factor of three to one: 15 per cent file share while just 5 per cent pay to download. There is solid demand for paid downloads, however: 10 per cent of European consumers are willing to pay, rising as high as 31 per cent in Sweden.
File sharing penetration in Europe is highest among younger consumers (34 per cent of 15-24 year olds) and is impacting the way they value music, with many having little concept of music as a paid commodity. Among the 46 per cent of European online 15-24 year olds who use the internet to consume music, the CD is becoming increasingly irrelevant: 40 per cent do not consider the CD to be a good value for money and 43 per cent prefer to copy rather than buy CDs
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Digital Media Europe: News - European consumers choose illegal file sharing over legal music services – report
The European music industry is facing a demographic time bomb that could impact future revenues, according to a report from market analysis firm Jupiter Research. The report reveals that European consumers who download music from illegal file sharing networks currently outnumber those downloading from legal services such as Apple's iTunes Music Store by a factor of three to one: 15 per cent file share while just 5 per cent pay to download. There is solid demand for paid downloads, however: 10 per cent of European consumers are willing to pay, rising as high as 31 per cent in Sweden.
File sharing penetration in Europe is highest among younger consumers (34 per cent of 15-24 year olds) and is impacting the way they value music, with many having little concept of music as a paid commodity. Among the 46 per cent of European online 15-24 year olds who use the internet to consume music, the CD is becoming increasingly irrelevant: 40 per cent do not consider the CD to be a good value for money and 43 per cent prefer to copy rather than buy CDs
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Digital Media Europe: News - European consumers choose illegal file sharing over legal music services – report
posted by CMT, 1:17 da manhã
