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domingo, janeiro 01, 2006

For men, it's just, `Give me the facts

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American men who go online are more likely than women to check the weather, the news, sports, political and financial information, the Pew Internet and American Life Project reported Wednesday. They are also more likely to use the Internet to download music and software and to take a class.

Online women, meanwhile, are bigger users of e-mail, and they are also more likely to go online for religious information and support for health or personal problems.

"For men, it's just, `Give me the facts," said Deborah Fallows, who wrote the report based on six years of Pew surveys. "For women, it's `Let's talk about this. Are you worried about this problem?' It's keeping in touch and connecting with people in a richer way."
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InformationWeek | Internet Usage | Gender Differences Exist In Internet Use: Study | December 29, 2005

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