Futuríveis
quinta-feira, abril 20, 2006
Consumer Created Content
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The report by Jupiter Research, called Consumer Created Content, shows that while 53% of internet users are "passive, silent surfers", some 24% are now "unprompted contributors", ranging from those who have set up their own websites and weblogs to those who regularly make postings in forums.
The research found this active group are mostly young, male and spend long periods of time online. There is also a third group, identified by the report, of "prompted participants", who make up 23% of internet users, but restrict their interaction to taking part in polls and competitions.
Even though the more active bloggers and forum users are still in the minority, the report says that they "have a disproportionately wide influence and may seriously impact on brand communications".
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Brands can not afford to ignore the power of bloggers - Digital Bulletin - Digital news by Email - Brand Republic
The report by Jupiter Research, called Consumer Created Content, shows that while 53% of internet users are "passive, silent surfers", some 24% are now "unprompted contributors", ranging from those who have set up their own websites and weblogs to those who regularly make postings in forums.
The research found this active group are mostly young, male and spend long periods of time online. There is also a third group, identified by the report, of "prompted participants", who make up 23% of internet users, but restrict their interaction to taking part in polls and competitions.
Even though the more active bloggers and forum users are still in the minority, the report says that they "have a disproportionately wide influence and may seriously impact on brand communications".
...
Brands can not afford to ignore the power of bloggers - Digital Bulletin - Digital news by Email - Brand Republic
posted by CMT, 9:59 da manhã
