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terça-feira, abril 11, 2006

Internet adspend to over take outdoor in 2007

ZenithOptimedia has revised its forecast for internet adspend upwards once again as online continues to exceed expectations.

The agency is predicting that online adspend will attract 6.5% of all advertising in 2008, up from 4.5% in 2005. This is up from the 6.0% it predicted for 2008 back in December.

Crucially, it will pass outdoor advertising next, with radio advertising set to be the next after that to be superseded by online.

"We predict it will overtake outdoor in volume in 2007, even though outdoor is gaining share itself, and that by 2008 it will be catching up with radio too, which will have a 7.9% share, down from 8.5% in 2005."

"The internet is now firmly established as a mainstream advertising medium in developed markets, and in many developing markets too."

Internet adspend to over take outdoor in 2007 - Digital Bulletin - Digital news by Email - Brand Republic


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