terça-feira, abril 04, 2006
Social networking, blogging and local information.
While growth is slowing at most top Internet sites, it is skyrocketing at sites focused on social networking, blogging and local information.
The dramatic success of those Internet categories is apparent from a recent online-traffic analysis provided by market research firm ComScore Media Metrix, which examined visitor growth rates among the 50 top Web sites over the past year.
Top-ranked sites growing the most, ComScore's data showed, were Blogger.com, a personal publishing site; MySpace.com, where young people do virtual preening and share musical tastes; Wikipedia, an open reference site jointly edited by millions of people; and Citysearch, a network of local guides focused on cities.
The number of monthly visitors to each site rose at rates ranging from 185 percent (Citysearch) to 528 percent (Blogger.com) between February 2005 and February 2006. Their growth far exceeded the 4 percent increase in overall Internet visitors in the United States during that period.
The traffic analysis shows the Internet is still a space where new brands such as MySpace can suddenly break into the upper ranks, where older brands such as Citysearch can revive themselves after languishing for years, and where established outfits such as Google often wind up as beneficiaries because they buy or copy services pioneered by upstarts.
New Trends In Online Traffic