Futuríveis
sexta-feira, abril 28, 2006
This emerging clip culture
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the success of YouTube points to another development. People are spending an average of 15 minutes on the site during each visit, enough to view several short, funny clips. This is because they are using YouTube for little breaks during a dull workday. And it is a “lean-forward” experience, as people sit in front of computer screens. This “clip culture”, as Mr Hurley calls it, is quite different from the “lean-back” experience of enjoying a half-hour show while reclining on the sofa. So different that YouTube sees Hollywood as a potential ally, rather than as a threat. For instance, the producers of “Lucky Number Slevin”, a new film with Morgan Freeman, Lucy Liu and Bruce Willis, are marketing it by making the first eight minutes exclusively available as a clip on YouTube.
This emerging clip culture is also a supply-side phenomenon. Only 10% of the clips on YouTube are from film-industry “professionals”, says Mr Chen. About 80% come from rank amateurs, and another 10% from “dedicated amateurs”, such as young comedians hoping to use internet celebrity as a way into a career. Unlike the big media companies looking to recycle their film libraries, Google Video and YouTube are simply giving ordinary people a way to share clips. And compared with big, frightening Google, which Messrs Hurley and Chen consider arrogant, little YouTube seems to be doing it a lot better.
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Economist.com | Articles by Subject | Internet video
the success of YouTube points to another development. People are spending an average of 15 minutes on the site during each visit, enough to view several short, funny clips. This is because they are using YouTube for little breaks during a dull workday. And it is a “lean-forward” experience, as people sit in front of computer screens. This “clip culture”, as Mr Hurley calls it, is quite different from the “lean-back” experience of enjoying a half-hour show while reclining on the sofa. So different that YouTube sees Hollywood as a potential ally, rather than as a threat. For instance, the producers of “Lucky Number Slevin”, a new film with Morgan Freeman, Lucy Liu and Bruce Willis, are marketing it by making the first eight minutes exclusively available as a clip on YouTube.
This emerging clip culture is also a supply-side phenomenon. Only 10% of the clips on YouTube are from film-industry “professionals”, says Mr Chen. About 80% come from rank amateurs, and another 10% from “dedicated amateurs”, such as young comedians hoping to use internet celebrity as a way into a career. Unlike the big media companies looking to recycle their film libraries, Google Video and YouTube are simply giving ordinary people a way to share clips. And compared with big, frightening Google, which Messrs Hurley and Chen consider arrogant, little YouTube seems to be doing it a lot better.
...
Economist.com | Articles by Subject | Internet video
posted by CMT, 10:48 da tarde
