Futuríveis
sexta-feira, maio 12, 2006
What's the point of rating shows if people skip the ads?
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DVRs, DVDs, iTunes Video - no one watches TV in real time anymore. So Nielsen Media Research, the venerable monitor of America's viewing habits, is rebooting. It now reports on TiVo'd programs and may track shows on iPods and cell phones. But Nielsen's empire was built to serve Madison Avenue when people still watched commercials. We asked CEO Susan Whiting how it'll survive the advent of time shifting.
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Wired 14.03: START
DVRs, DVDs, iTunes Video - no one watches TV in real time anymore. So Nielsen Media Research, the venerable monitor of America's viewing habits, is rebooting. It now reports on TiVo'd programs and may track shows on iPods and cell phones. But Nielsen's empire was built to serve Madison Avenue when people still watched commercials. We asked CEO Susan Whiting how it'll survive the advent of time shifting.
...
Wired 14.03: START
posted by CMT, 1:00 da manhã
