Futuríveis
sexta-feira, junho 16, 2006
A2/M2
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Nielsen unveiled an ambitious plan in which it promised electronic measurement of all media platforms, including MP3 players, cellphones, online video and out-of-home TV viewing.
Nielsen dubbed the initiative "Anytime Anywhere Media Measurement" -- or A2/M2 -- and plans to introduce portable electronic measurement tools and integrate its Nielsen/NetRatings software into its national TV sample homes.
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Nielsen promised it would start this summer installing and testing software meters with Nielsen/NetRatings technology on the PCs and laptops of small groups of its people meter sample. It has set a goal of fully deploying the system in the 2007-2008 broadcast season.
Buyers and networks cheered the news that Nielsen would expand its measurement outside of the TV, but suggested there were still other issues that they hoped to see Nielsen making progress.
"The world is changing and people are viewing in different ways and looking to do things in different ways," said Steve Berman, senior VP-ad sales at local cable sports network YES. "Nielsen needs to be on that same page with the viewers."
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Advertising Age - MediaWorks - Nielsen Adds Web, Cell, MP3 Players to TV Ratings Data
Nielsen unveiled an ambitious plan in which it promised electronic measurement of all media platforms, including MP3 players, cellphones, online video and out-of-home TV viewing.
Nielsen dubbed the initiative "Anytime Anywhere Media Measurement" -- or A2/M2 -- and plans to introduce portable electronic measurement tools and integrate its Nielsen/NetRatings software into its national TV sample homes.
...
Nielsen promised it would start this summer installing and testing software meters with Nielsen/NetRatings technology on the PCs and laptops of small groups of its people meter sample. It has set a goal of fully deploying the system in the 2007-2008 broadcast season.
Buyers and networks cheered the news that Nielsen would expand its measurement outside of the TV, but suggested there were still other issues that they hoped to see Nielsen making progress.
"The world is changing and people are viewing in different ways and looking to do things in different ways," said Steve Berman, senior VP-ad sales at local cable sports network YES. "Nielsen needs to be on that same page with the viewers."
...
Advertising Age - MediaWorks - Nielsen Adds Web, Cell, MP3 Players to TV Ratings Data
posted by CMT, 12:28 da manhã
