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terça-feira, julho 18, 2006

The Graying of the Record Store

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The turnout is old school at shops like Norman’s Sound and Vision. Younger shoppers are busy downloading.
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The neighborhood record store was once a clubhouse for teenagers, a place to escape parents, burn allowances and absorb the latest trends in fashion as well as music. But these days it is fast becoming a temple of nostalgia for shoppers old enough to remember “Frampton Comes Alive!’’

In the era of iTunes and MySpace, the customer base that still thinks of recorded music as a physical commodity (that is, a CD), as opposed to a digital file to be downloaded, is shrinking and aging, further imperiling record stores already under pressure from mass-market discounters like Best Buy and Wal-Mart.

The bite that downloading has taken out of CD sales is well known — the compact disc market fell about 25 percent between 1999 and 2005, according to the Recording Industry Association of America, a trade organization. What that precipitous drop indicated by the figures doesn’t reveal is that this trend is turning many record stores into haunts for the gray-ponytail set. This is especially true of big-city stores that stock a wider range of music than the blockbuster acts.

“We don’t see the kids anymore,” said Thom Spennato, who owns Sound Track, a cozy store on busy Seventh Avenue in Park Slope, Brooklyn. “That 12-to-15-year-old market, that’s what’s missing the last couple of years.”

Without that generation of buyers, the future looks bleak. “My landlord asked me if I wanted another 10-year lease, and I said no,” Mr. Spennato said. “I have four years left, then I’m out.”

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The Graying of the Record Store - New York Times

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