Futuríveis
domingo, setembro 03, 2006
the emergence of the empowered fan represented “the slow death of programmed content
The customizable online radio networks of the current crop are still far too small to be direct competitors, but Mr. Owens acknowledges that they “have the potential to change the game to some degree.” As for listeners, he said, “If you don’t continually challenge them in some way, and provide some degree of unexpectedness, inevitably it’s going to lead to an erosion.”
IN the next phase of the battle over who determines what’s hot, combat is about to cross from the desktop to the street.
New generations of wireless Internet-connected devices will vault the Web’s customized radio services into places where broadcast radio is still dominant: in cars for example. “All of a sudden the competition for your ear there changes dramatically,” Mr. Westergren said. “The FM station then has to compete with a personalized service that you’ve crafted for yourself. That’s a watershed moment.”
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The New Tastemakers - New York Times
