Futuríveis
domingo, outubro 08, 2006
Video Games Now a Social Experience
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Active gamers now spend upward of five hours a week playing games socially, led by teenagers, who were socially involved in gaming about seven hours per week. As a result, the social elements of video games are becoming an increasingly important part of the overall gaming experience.
Active gamers
Nielson found that, as of August, about 117 million people in the U.S. qualified as active gamers, and 56% reported playing games online as opposed to playing on consoles such as Sony PlayStation or with handheld devices. In the entire group, men outnumbered women by more than 2-to-1.
Marketers spent $56 million last year on in-game advertising and product placement, according to research firm Yankee Group. Yankee expects that number, which includes ads placed in both online and console games, to reach $730 million by 2010.
"The expansion of next-generation hardware and technology in the marketplace is simultaneously delivering new ecosystems of social exchange, interactive entertainment, media experiences and advertising models," said Emily Della Maggiora, senior VP, Nielsen Interactive Entertainment.
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Active gamers now spend upward of five hours a week playing games socially, led by teenagers, who were socially involved in gaming about seven hours per week. As a result, the social elements of video games are becoming an increasingly important part of the overall gaming experience.
Active gamers
Nielson found that, as of August, about 117 million people in the U.S. qualified as active gamers, and 56% reported playing games online as opposed to playing on consoles such as Sony PlayStation or with handheld devices. In the entire group, men outnumbered women by more than 2-to-1.
Marketers spent $56 million last year on in-game advertising and product placement, according to research firm Yankee Group. Yankee expects that number, which includes ads placed in both online and console games, to reach $730 million by 2010.
"The expansion of next-generation hardware and technology in the marketplace is simultaneously delivering new ecosystems of social exchange, interactive entertainment, media experiences and advertising models," said Emily Della Maggiora, senior VP, Nielsen Interactive Entertainment.
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Players Spend Five Hours or More a Week Online
posted by CMT, 12:23 da tarde
