In the future, searches won't only query what's being said at the moment, but will go out to the Twitter audience in the form of a question, like a faster and less-filtered Yahoo Answers or Wiki Answers. Users would be able to tap the collective knowledge of the 6 million or so members of the Twitterverse.

"You put a question out to the global mind, and it comes back," Mr. Chaffee explained. "Millions of people are contributing to the knowledge base. The engine is alive. You get feedback in real time from people, not just documents."

Here's how it might work: Someone posts a query on, say, the best basketball shows (is @The_Real_Shaq listening?), or what to look for in a single-malt Scotch, or where to have a drink at 6 p.m. in New Orleans. Then the Twitter community (hopefully) comes back with useful links or other information.

It's the difference between asking the Twitter community where to go for drink after work and searching for any relevant tweets about a bar in New Orleans, which you can do now, and which may or may not yield relevant tweets.

Twitter users who make themselves useful have the added incentive of attracting more followers to their feeds. Like AdWords, this really only works if there's scale, and of the active Twitterverse transcends over-sharing journalists and social media "experts."

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Twitter: We Can Do What Google Can't