Futuríveis
domingo, março 22, 2009
A corporate Web 2.0 tipping point is on the horizon?
...
The key message for corporate leaders seeking to harness the benefits of Web 2.0 is that simply deploying the software is not enough. The challenge is to ensure that the company's corporate culture is infused with values of openness and transparency. Of course, at many corporations that's easier said than done.
As the management guru Gary Hamel observes, "While the Web was founded on the principle of openness, the most honored virtue among senior executives seems to be control. Most companies have elaborate programs for top-down communication, including newsletters, CEO blogs, Webcasts and broadcast e-mails. Yet few, if any, companies have opened the floodgates to grassroots opinion on critical issues."
These are tough challenges. But Web 2.0 is finally gaining momentum in corporations, with an urgency increased by the current economic climate. It's now reasonable to predict that following the Web 2.0 revolutions in personal interactions and politics, a corporate Web 2.0 tipping point is on the horizon.
...
Yes, CEOs Should Facebook And Twitter - Forbes
The key message for corporate leaders seeking to harness the benefits of Web 2.0 is that simply deploying the software is not enough. The challenge is to ensure that the company's corporate culture is infused with values of openness and transparency. Of course, at many corporations that's easier said than done.
As the management guru Gary Hamel observes, "While the Web was founded on the principle of openness, the most honored virtue among senior executives seems to be control. Most companies have elaborate programs for top-down communication, including newsletters, CEO blogs, Webcasts and broadcast e-mails. Yet few, if any, companies have opened the floodgates to grassroots opinion on critical issues."
These are tough challenges. But Web 2.0 is finally gaining momentum in corporations, with an urgency increased by the current economic climate. It's now reasonable to predict that following the Web 2.0 revolutions in personal interactions and politics, a corporate Web 2.0 tipping point is on the horizon.
...
Yes, CEOs Should Facebook And Twitter - Forbes
posted by CMT, 6:03 da tarde
