Tendências emergentes, factos e dados reveladores da evolução dos media, cultura, economia e sociedade. Impacto social, económico e cultural da tecnologia.


domingo, junho 21, 2009

“The first rule of data centers is: Don’t talk about data centers.”

But where is “there,” and what does it look like?

“There” is nowadays likely to be increasingly large, powerful, energy-intensive, always-on and essentially out-of-sight data centers. These centers run enormously scaled software applications with millions of users. To appreciate the scope of this phenomenon, and its crushing demands on storage capacity, let me sketch just the iceberg’s tip of one average individual digital presence: my own. I have photos on Flickr (which is owned by Yahoo, so they reside in a Yahoo data center, probably the one in Wenatchee, Wash.); the Wikipedia entry about me dwells on a database in Tampa, Fla.; the video on YouTube of a talk I delivered at Google’s headquarters might dwell in any one of Google’s data centers, from The Dalles in Oregon to Lenoir, N.C.; my LinkedIn profile most likely sits in an Equinix-run data center in Elk Grove Village, Ill.; and my blog lives at Modwest’s headquarters in Missoula, Mont. If one of these sites happened to be down, I might have Twittered a complaint, my tweet paying a virtual visit to (most likely) NTT America’s data center in Sterling, Va. And in each of these cases, there would be at least one mirror data center somewhere else — the built-environment equivalent of an external hard drive, backing things up.

Small wonder that this vast, dispersed network of interdependent data systems has lately come to be referred to by an appropriately atmospheric — and vaporous — metaphor: the cloud. Trying to chart the cloud’s geography can be daunting, a task that is further complicated by security concerns. “It’s like ‘Fight Club,’ ” says Rich Miller, whose Web site, Data Center Knowledge, tracks the industry. “The first rule of data centers is: Don’t talk about data centers.”


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